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"MARKETING IS BOTH AN ART AND SCIENCE. THE PROBLEM IS THAT THERE ARE TOO MANY SCIENTISTS AND FEWER ARTISTS"

Hello! Namaskaram! My name is Rohan Babu. I'm based out of India and I help founders solve marketing problems. I have worked in the domain of advertising and marketing for more than 19 years and have successfully launched products and services. My growth marketing campaigns have (a) increased market share (b) increased brand loyalty and (c) decreased churn.

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I’ll work with you to create a customized plan of action for yourself or your organization. Get in touch to learn more about my vision and consulting approach.

I can help you in the areas of

1

Marketing Strategy and Execution (including content)

  • "We struggle to align our marketing goals with our business objectives and often end up with campaigns that fail to deliver consistent ROI."

  • "We lack a cohesive content strategy, leading to disjointed messaging across platforms."

2

CRM

  • "Our customer data is scattered across platforms, making it difficult to create meaningful and personalized engagement."

  • "We have a CRM, but we’re not leveraging it effectively to improve retention and conversion rates."

3

Building Brand

  • "Our brand feels outdated and doesn’t resonate with our target audience, impacting customer trust and loyalty."

  • "We’re unsure how to articulate our brand’s unique value proposition in a way that stands out in a competitive market."

4

Founder Brand

  • "I want to establish myself as a thought leader but don’t know where to start or how to maintain authenticity."

  • "I’m unsure how to use my personal story and values to drive business growth and build trust with stakeholders."

5

Growth Marketing

  • "Our growth has plateaued, and we’re unable to identify the right channels to scale effectively."

  • "We keep trying new tactics but lack a systematic approach to measure and optimize our marketing efforts."

6

Organic Marketing

  • "Our reliance on paid ads is unsustainable, but we don’t know how to build an effective organic marketing strategy."

  • "We struggle to create organic content that drives traffic and engagement without appearing overly promotional."

7

User Research

  • "We lack a clear understanding of who our customers are and why they choose - or don’t choose - our product or service."

  • "Our product launches often miss the mark because we don’t incorporate real user insights into our planning."

8

Customer Experience Audit

  • "We suspect that our customer journey has friction points, but we don’t have a systematic way to identify and address them."

  • "Customer feedback indicates dissatisfaction, but we’re unsure where and how to improve their experience."

9

Online Reputation Management

  • "Negative reviews are affecting our credibility, and we don’t have a structured approach to manage or improve our reputation."

  • "We’re missing opportunities to highlight positive feedback and build trust through our online presence."

10

Marketing Audit

  • "We’ve invested heavily in marketing, but we don’t know what’s working and what’s wasting our resources."

  • "Our campaigns seem disconnected, and we lack clarity on how to optimize our marketing spend."

11

Building or Revamping Website

  • "Our website doesn’t reflect our brand’s identity or engage visitors effectively, leading to low conversion rates."

  • "We need a website that not only looks good but also drives measurable business outcomes like lead generation sales."

12

Employer Brand

  • "We struggle to attract top talent because potential employees don't perceive us as a desirable place to work"

  • "Our employees leave within their first year despite offering perks and benefits."

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This is how I work

Hire me for an hour

INR 10,000 (USD 116)

Hire me for a project

Fee will depend upon scope

Hire me for a day / One day workshop

INR 50,000 (USD 582)

Hire me to recruit your marketing team

Hire me as your

Fractional CMO

Fee will depend upon scope

Hire me to mentor your team

Fee will depend upon scope

Fee will depend upon scope

Connect with me here

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©2025 by Rohan Babu. All rights reserved.

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